People

 

Established in Copenhagen in 2020, Ueno is the brainchild of Aske Foersom and Mads Westendahl. With years of experience from companies like Space Copenhagen, Frama, Menu and Kinfolk, the two friends and entrepreneurs set out to create a unique and meaningful platform for a niche product; bedframes.

Driven by the motivation to “do one thing and do it well”, Aske and Mads wanted to change the way other furniture brands are increasingly manufacturing and selling their products.

“Originally, we were both attracted to the furniture industry due to the nature and longevity of these products. Often furniture pieces would be handed down through generations, creating a deep connection and history with the product. However, in recent years there has been a shift in how furniture is being sold and marketed to the consumer. The industry has increasingly begun to resemble the fast-fashion industry and we find this movement unsustainable with the current environmental and world conditions."

The name Ueno is inspired by the neighbourhood in Tokyo of the same name. Ueno draws in inspiration from both Danish and Japanese design traditions, but also from the founder’s connection to Asia from years of living in Hong Kong and China and travels around the region.